The last few days have brought reports that John Locke as well as other self published authors bought reviews---often positive only reviews. Some authors and readers have expressed shock that this was going on.
I am rather surprised that so many had no idea this sort of thing was going on. I started back in 98 reviewing and it was happening then. Though back then, probably not at the organized level that it has been done in recent years.
I really should not have to say this, but I will. For the record---my reviews are not paid for in any way, shape or form. Where the material comes from is always noted on the review. And yes, I do read the entire book from start to finish. My reviews are generated from reading the books involved and not by skimming the book for fifteen minutes or surfing sites.
The same is true for those guest reviewers I allow to have reviews on the blog. Real reviews matter and if you read mine, or one from a guest reviewer, you can rest assured that they are very much real.