Wednesday, September 01, 2010

Guest Blog--E-Books and The Future by Dave Zeltserman

Please join me in welcome Dave to Kevin's Corner with his thoughts on E-books and the future of publishing.


There’s a lot of fear and loathing right now among authors and publishers regarding eBooks. Is this the beginning of the end for print books? The death of publishers? Will eBooks be a boon or the final stake in the heart for the midlist author? Nobody out there has a clue how all this is going to shake out. I certainly don’t, but I’m going to throw out some random thoughts on the subject and see where that leads. I’ll also be tossing out a few predictions. If I toss out enough, I’ll get lucky with one and will later proclaim myself the next Nostradamus!

First, eBooks are conceptually brilliant. Have one device replace 1000s of physical books, being able to buy books at the touch of a button, easily magnifying the text so those of us with declining eyesight can read without magnifying glasses. All this is great, but there are problems lurking in this. Right now the cost of eBook readers (Kindles, nooks, iPads, etc.) is between $139 and $829. This gets worse when you think that each reading member of the family will need a device. So the old paradigm was you buy a book and share it among family and friends; new paradigm, each family member has to buy an expensive eBook reader before they can share their books. This becomes even more problematic as eBook readers break, are lost or become obsolete. Think of it, you lose your eBook reader, you lose your library, at least until you replace it. You drop your eBook reader while on vacation, you lose your library and all the books you wanted to read. You might not even have to lose or break your eBook reader to lose your library. A glitch in their software might lose your library for you. Can’t happen? Hah! Happened to me and the tunes I bought for my iPod from Apple. And there’s little doubt that technology and the marketplace will march on and your eBook reader will at some point (probably a lot sooner than you ever imagined) become obsolete (think 8-track tapes, cassettes, etc.) and you will need to replace both your reader and library. Not going to happen? Ebook formats will always be supported by the next generation of eBook readers? If you believe that I’ve got some swamp land to sell you. Now some people are predicting that eBook reader prices are going to come down dramatically, which leads to my first two predictions.


(Prediction 1) Dedicated eBook readers, like Kindle and Nook, will try to lower their prices to gain marketshare, but they will go the way of the 8-track as consumers gravitate towards multifunction devices like iPads, which will not be lowering their prices substantially.

(Prediction 2) You think ADD is bad now, just wait until we have a generation of readers constantly interrupting their reading to check Facebook and email.


I can’t see the Kindle and Nook surviving, not when consumers can buy devices like an iPad which gives them also movies, games, and thousands of other applications, especially websurfing. Plus the iPad solves the biggest problem dedicated eReaders like the Kindle and Nook have now, mainly graphics, which children's picture books and textbooks need.

How are eBooks going to affect bookstores? I’ve read predictions that the tipping point is 25 percent, and bookstores can’t survive, and that this will happen by the end of 2011. Namely, once 25% of the book buyers have moved to eBooks, that will be the death of bookstores, and enough iPads will be given out as Christmas presents by 2011 that we’ll hit that 25% number. I don’t know if that’s true or not, but there’s no doubt that eBooks are putting pressure on bookstores. Amazon announced earlier that they’re selling more eBooks than hardcovers. For anyone who thought Amazon was stretching the truth, Harper just announced that for the first week of Laura Lippman’s latest book, they sold roughly 4800 ebooks compared to 4000 hardcovers. We’re in the midst of a recession, and this is not making it any easier for bookstores to survive. It would be a very sad cultural loss for bookstores to disappear, and as an author, it would be devastating. This leads to my next two predictions:


(Prediction 3) Large publishing is starting to diverge where they’ll be publishing in print only books for the large box stores, everything else will be digital only.

(Prediction 4) Small independent bookstores that can integrate themselves into their neighborhoods will survive and flourish, and will sell mostly books from small independent presses.


Over the last year I saw a statistic that the large box stores (Walmart, Target, Costco, etc.) sell 60% of all books. I don’t know if this is still true, but it sure seems as if the large publishers are rapidly increasing their blockbuster only mentality. With the chain stores struggling and the increasing pressure caused by eBooks, I see them only printing the so-called blockbusters that they can continue to sell to these box stores, and all other books will be put out only as digital with maybe small POD runs. On the other hand, the independent publishers will increasingly publish the books that these large houses ignore, and these are the books that will excite readers sick of the same old formulaic blockbusters being constantly recycled by the large houses. These more exciting independent press books will help allow smart independent bookstores to flourish during these uncertain times. But what about publishers in general? On the one hand they must love the distribution costs associated with eBooks ($0) as opposed to the high distribution costs associated with print books. But here’s the thing, if readers get sick of these large blockbusters, or stop buying them from box stores and instead buy them as eBooks, then these large publishers are dead. There’s no reason in that scenario for bestselling authors to cut them in. They’ll do it themselves. Which leads me to my next predictions.


(Prediction 5) The large publishers who continue to follow their current blockbuster only mentality will die.

(Prediction 6) The smaller, independent publishes who keep publishing the books they love instead of chasing after blockbusters like the big six, will flourish as they form a symbiotic relationship with like-minded small independent bookstores.


So this begs the question why wouldn’t the authors being published by the smaller houses do it themselves like the big boys will? Simple, the support by these publishers and small bookstores are critical to us smaller known authors. You look at the bestselling crime authors today, and few of them would’ve made it without small bookstores handselling them for years and developing them a readership. That’s what has been happening to me over the last few years as booksellerS who discover my books recommend them to their customers. This is going to be needed more than ever for writers in the eBook free-for-all that’s coming.


So these are some of my thoughts and predictions. While I think it’s clear things are going to be changing rapidly, I do see a glimmer of hope. Is #6 wishful thinking or an honest prediction? We’ll see.



Dave Zeltserman lives in the Boston area with his wife, Judy, and his short crime fiction has been published in many venues. His third novel, Small Crimes, was named by NPR as one of the 5 best crime and mystery novels of 2008. His novel, Pariah, was named by the Washington Post as one of the best books of 2009. Killer, the 3rd book in his 'man out of prison' noir trilogy was published in the US this May. His most recent book, The Caretaker of Lorne Field, is out now, which Publisher's Weekly in a starred review calls "a superb mix of humor and horror" and Newsdays calls "a delicisious horror-ish novel". His upcoming novel, Outsourced, is currently in development by Impact Pictures and Constantin Film.


11 comments:

Al Leverone said...

I can't really disagree with anything you've said here, and I have to admit I've had the same concerns about losing or having my Kindle stolen. Supposedly all my purchases are archived, so if (when) I have to replace my Kindle I won't lose my library...I'll let you know how that works out.

In the meantime, I honestly don't see the biggest bookstores surviving, unless they can do it by branching out, as many have already done, into serving coffee on comfy chairs while the customers brouse the newspaper...on their Kindles or iPads...no, they're dead...

Naomi Johnson said...

Listen, I already have a mountain of laundry to get through today, and now you've gone and just depressed the hell out of me.

Would someone please re-write the lyrics to Baby Got Back, something along the lines of "I like big books and I cannot lie..."

Chris Rhatigan said...

Interesting post. I agree that there's got to be a "tipping point" for ebooks and 25% sounds like a reasonable number. (I'm no economist here!) And iPads will probably crush the competition--everyone wants everything on one device and it delivers. Though I will say that solely for reading, the Nook and Kindle have a much more easy-on-the-eyes screen.

Jan Christensen said...

In a perfect world I'd want my Kindle for books I only want to read once because it's lighter and easier to read than something like the iPad (and has a classier name) or a hardback Stephen King novel. Then in this perfect world, I'd have other books I might want to re-read or which have graphics in a huge library I could wander into every day. I have the Kindle, but not the huge library--just some corners and part of a storage unit for books. The Kindle has the added advantage of not having to pay for internet access every month. I hate adding one more charge to all the others.

But I have no idea what the future will bring because I know I don't think like most other people think. I don't put too much more on the Kindle than I'll be able to read within the next month or so, so not too worried about my "archive." I still use the library. I find I'm reading lots more short stories on the Kindle than I used to with paper books, mainly because they are easier to find now, and so easy to download, and usually not that expensive.

I do hope that every town and city will have at least one bookstore into the far future. There's just something about going into one and seeing all those books--all those possibilities!

~kate said...

About 20 years or so ago (has it really been that long?) when I was a small town library director back in my home state of Nebraska, we addressed the ebook question and its impact on print media at a conference. I remember how worried the "room" was at the enventual possible demise of that which we call book.
But I often wonder, as I am sure many others do, what will happen to all that stuff stored on my electronic devices - music, pictures, text files. Will anyone 100 years from now be able to watch a DVD? Probably not. But they will be able to view an actual hard copy photograph. So how much of technology and progress is really a good thing? I wonder.
~kate

Ricky Bush said...

Long live the small indie publishers and long live the small indie bookstores! Buck the trend dudes!

Terry W. Ervin II said...

Interesting predictions, Dave.

My predection is that ebooks will pretty much wipe out mass market paperbacks, except for the major NY Times best seller types.

Kevin, enjoyed this guest post.

Kevin R. Tipple said...

I have already told Dave he is more than welcome to come visit and guest post anytime. This has been very cool and I have also enjoyed it very much.

Thank you, everyone, for reading and commenting. Much appreciated!

Kevin

Lise said...

Dave, your post is very comprehensive (and I'm commenting at the end of a long day) BUT - As an avid reader of Publishers Weekly, numerous publishing trade newsletters and business sections of a number of newspapers, I am of the opinion that there may be some contradictory numbers floating around. (For ex., I have not seen anywhere that 60% of books are sold at box stores, myself.) What I think you did not mention was the speed at which everyone involved in this industry is attempting to change their business model to play in the digital world. Indie bookstores and are now selling digital titles. Libraries have e-book "loaning" programs. Borders is in such deep financial trouble that I don't know if their Kobo partnership will save them, but I do believe Barnes & Noble is adapting at light speed and will, probably survive. As for the readers themselves, surveys are fairly clear on whether people are going to switch from a dedicated e-book reader to a multi-purpose gadget, because a lot of people don't want anything to do except read on these machines. Likewise, unless the iPad ink technology gets an upgrade, it is easier to read on a Kindle or Nook when outside (I can't keep all the techno stuff straight, frankly). As for authors (I'm one) I feel strongly that success as an author in this changing era is going to depend on your marketing savvy, your embrace of the various delivery forms, and social networking. Studies have shown that word of mouth is what sells books. Not cover art, not reviews. I have higher hopes for this revolution I think (and I've never been called an unrealistic optimist). It will definitely be interesting. And, B&N also says that your library is stored on their server, of which I am sure they have back-ups (we even do at my office, so ...). Great post - lots to think about. This digital debate will rage for quite some time, I am sure. Thanks for hosting, Kevin! Good discussion.

Cav said...

An interesting post. However I do think the Kindle has one thing over the iPad. I'm reading this on my IPad and while it is a fab device the backlight does give considerable eye strain while the kindle doesn't. I read reference guides and comics on here but can I see myself reading a novel. No. It's Kindle or physical books for that.

Beth Kanell said...

I like these predictions and they make sense to me, Dave; as a new iPad owner, I'm in love with the multifunctionality, even though what drove me to the device was the need for a way to read e-books in comfort. You're right, we're all going to be frantic when things go wrong with our increasingly significant tech devices. I've got "MobileMe" and need to do all the steps to get it working, to protect that "library." The long-term answers are in the presence of the Cloud, yes?

I particularly like your speculations about how large and small (indie) publishers will follow different paths in this Brave New World of e-books. As a reviewer, I'm excited about the role of reader networks in promoting good titles (and I really, really like your CARETAKER title, a subversive and memorable read!).