In her interesting piece "Amazon Tackles Review Problem, Deletes Wrong Reviews" Suw Charman-Anderson recounts the recent efforts that Amazon has undertaken to find and delete fake reviews. Interestingly, not only does she detail both sides of the problem, she also points out the hypocrisy regarding Amazon's favorite number one reviewer, Harriet Klausner.
Worth your time to read as are the comments.
Dangerous Promises with Roberta Kray
32 minutes ago