Sunday, January 12, 2014

News via The Passive Voice: Branding 101 For Writers

Well worth your time.....
Branding 101 For Writers
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2 comments:

Terry W. Ervin II said...

Thanks for posting.

My publisher with covers pays close attention to branding, with the cover art and titlework.

Now cross genre branding...that's difficult. With my SF and Fantasy there's some crossover, but I know other writers that do like Westerns/Romance and SF and there is little to no crossover, and I am not sure branding can have much of an impact on that.

9:29 PM
Kevin R. Tipple said...

I'm not sure it can either, Terry. I also don't know what one does when they are like me and just writes stuff that is all over the place.

9:41 PM

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